The Right Media

   When identifying a company’s communications goals, it is important to

   realize that some media outlets are apples and others are oranges.

   What works in one medium may not work in another.  Therefore, it’s

   important that significant consideration is given to the powers of each

   medium. Then, you can successfully tap into those strengths to their
   greatest advantage. 

          Here’s what we know about the power of media

1. The power of newspapers in news.

2. The power of magazines is credibility.

3. The power of radio is intimacy.

4. The power of television is the ability to demonstrate.

5. The power of direct mail is urgency.

6. The power of telemarketing is rapport.

7. The power of brochures is the ability to give details.

8. The power of the yellow pages is information.

9. The power of the Internet is interactivity.

10. The power of signs is impulse reaction.

11. The power of fliers is economy.

12. The power of billboards is to remind.     

   At Haese & Wood, we would love to work with you to plug your company’s

   communications goals into the right mediums.