ADP Claims Services Group – Haese & Wood put a consumer friendly face for seven years on ADP’s many products for the property, casualty, medical and collision repair industry markets by focusing on securing ongoing feature coverage in trades, business journals and at key national conventions for the wholly owned subsidiary of Automatic Data Processing, Inc. (NYSE: ADP), a leading provider of integrated business solutions with $7 billion in revenues and over 500,000 clients. ADP is one of the largest independent computing services firms in the world.

Keenan & Associates - Haese & Wood provided ongoing full-service public relations programs to the full-service brokerage and consulting firm for the western region of the U.S., including ongoing feature coverage in targeted vertical publications and inclusion of Keenan spokesperson in daily and weekly business journals. Targeted trade media included the healthcare industry and California public schools, as well as insurance, risk management, third party claims administration, integrated disability and consulting mediums. Keenan & Associates is the 23^rd largest insurance brokerage firm in the United States.

The Institute for Healthcare Advancement - When the IHA began publishing its series of low literacyhealth care books, Haese & Wood launched a multimedia effort to reach target audiences regarding this self-published series of books.  To date, nearly 500,000 books have been sold without the benefit of advertising and with the single biggest marketing effort being the dozens of feature articles and news items regarding progress of the IHA’s mission to reduce health care costs through proper education of the estimated 90 million low literate population in the U.S.  Targeted audiences included decision-makers in the healthcare, insurance, self-insured business markets, and the general public.

Physical Therapy Provider Network– Haese & Wood introduced the concept of a PPO for specialized services and the franchising of a managed care network to the media for PTPN, the oldest and largest specialty PPO in the United States. During the time that we have been working with PTPN, the company has added twenty states to its franchise network and quadrupled its geographic coverage.

The Central City Association, a nonprofit organization representing 215 downtown businesses, asked Haese to assist in conducting a public affairs campaign to change the booking policy of the Los Angeles Convention Center. CCA wanted to create a program to make the public aware that one of the keys to the revitalization of Los Angeles was a profitable Convention Center.  Only six weeks after implementation of the campaign strategy, 21 media meetings and sessions in support of CCA's position on the Convention Center were secured. Afterward, KABC-TV broadcast an editorial in support of CCA's position. An editorial favoring CCA's view was published in the Los Angeles Times A direct mail distribution of 5,000 "Stop the Loss to L.A.'s Economy" brochures resulted in a 40 percent response rate. In the end, the Mayor's Blue Ribbon Task Force on the Convention Center recommended LACC change its policy and give booking priority to convention business over local consumer shows.

HealthInsurance.com was launched by Haese & Wood in 2002 for an estimated 6 million small businesses in America struggling with decisions about health insurance coverage that needed the support of a traditional brokerage firm with the convenience of the Internet.  Utilizing business as well as trade press, Haese & Wood was able to secure interviews in key California business journals up and down the state as well as the national industry press for the online brokerage backed by Fountain Valley, Calif.-based Synapse Capital, a major investment management fund with a substantial Southern California portfolio, and Los Angeles-based Kelsey National Corp.

Innovative Care Systems - Haese & Wood generated timely news coverage for this innovative  workers’ compensation and disability specialty company, including focusing on its unique self-insured disability program resulting in placing ICS’ client, Network Solutions, Inc. in Risk & Insurance magazine’ s “Disability Program of the Year“ contest in 2002.  Innovative Care Systems, Inc. is a Torrance, California-based third party administrator specializing in providing a broad variety of insured and self-insured workers’ compensation and disability claims administrative services, including voluntary plan administration.